Topic: Building a Next Generation Team, Arena & Ideas
Steve Koonin was named Chief Executive Officer (CEO) of the Atlanta Hawks Basketball Club in April 2014. Koonin oversees all business, financial and strategic operations of the Atlanta Hawks and State Farm Arena, and represents the owners as the head of the organization.
Under Koonin’s direction, the Hawks launched an innovative rebranding campaign and focused on a strategically established set of target audiences: millennials and next generation Atlantans; multicultural residents; and business-based consumers. His brand-centric approach and commitment to connecting with the Atlanta market led to the addition of more than 20 new corporate partners.
In this episode he shares insight on what the newly transformed State Farm Arena has to offer.