Topic: How to make millions with Storm Troopers, Jedis and Super Heroes! The mercurial rise of Dragon Con, Atlanta’s largest annual convention.
Speaker: Pat Henry, President, Dragon Con
Pat Henry and his partners had a crazy idea. Ask people who dress up like comic book, movie and TV heroes and invite them to a convention. Make them pay to come to Atlanta for a weekend to fill hotels and have parties and events, and someday it might grow to more than 80,000 people every year. The streets will fill with Darth Vader, Luke Skywalker, Spiderman, Wonder Woman and a host of their super hero friends. It worked. And it is a model that is now being copied by other cities around the world. It has been a wild ride but it is also an amazing story of entrepreneurial success.