Beatriz “Bea” Perez is the SVP and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer for The Coca-Cola Company. Bea leads an integrated team across public affairs and communications, sustainability and marketing assets to support the company’s new growth model and path to become a total beverage company. In this role, Bea aligns a diverse portfolio of work against critical business objectives to support brands, communities, consumers and partners worldwide. She continues to oversee the company’s sports and entertainment assets, including iconic partnerships with Olympics, Special Olympics and FIFA. Bea will continue to lead strategic and operational efforts for the company’s Retail, Licensing and Attractions portfolio of assets.
Since 2011, Bea served as The Coca-Cola Company’s first Chief Sustainability Officer, where she developed and led progress against comprehensive global sustainability commitments with a focus on water stewardship and women’s economic empowerment. She advanced a global sustainability strategy designed to help grow the business while making a lasting positive difference for consumers, communities and the environment.
Prior to leading the company’s sustainability efforts, Bea served as Chief Marketing Officer (CMO) for Coca-Cola North America, where she built brands by developing some of the company’s most historic relationships, including American Idol and NASCAR. She began her career at The Coca-Cola Company in 1996 and held various roles in brand management and field operations before becoming CMO.
Among Bea’s recognitions are membership in the American Advertising Hall of Achievement and the Sports Business Journal’s Hall of Fame. The Association of Latino Professionals for America (ALPFA) named Bea to its 2017 50 Most Powerful Latinas ranking. She has been recognized as a “Conservation Trailblazer” by The Trust for the Public Land. She was on Hispanic Executive magazine’s list of Top 10 Leaders, and she was featured as one of the “25 Most Powerful Latinas” on CNN and in People en Español.
Bea is a strong advocate for community service, serving on various boards including The Coca-Cola Foundation, the company’s global philanthropic arm. She also serves on the corporate boards for Primerica and Grainger. She holds a Bachelor of Science degree in Marketing from the University of Maryland.